Experience

• Design System Strategist | Principal UX-UI Designer at Alpha X

  Dubai, AE

  May 2025 - Present

  Alpha X is a forward-thinking company redefining possibilities through Web3-enabled and AI-driven innovations. Founded on the belief that technology should empower progress, the company focuses on transforming governments and elevating national potential. From advanced analytics to next-generation automation and digital trust, Alpha X’s mission is to accelerate success for countries worldwide.

  The company operates with a unique approach, leveraging AI tools and agents to handle around 60% of its processes. This allows for rapid development cycles and creates an environment that encourages learning, experimentation, and the practical application of advanced technologies.

  My primary responsibility is to design and build a dedicated Design System for the company using Figma and related design tools. The goal is to create a scalable, dynamic system that supports all core products—both internal and external. We are utilizing the latest Figma technologies, including Variables, REST API, and MCP Server (planing stage), to develop a robust and adaptive framework.

  Currently, I am focused on achieving a fully dynamic Design System through Continuous Integration with Dedicated Variables (CIDV), allowing components to adapt seamlessly across different contexts and scenarios. Ensuring the system’s scalability, consistency, and maintainability is a key priority, along with producing clear and comprehensive documentation for every component.

  In my role as Principal UX/UI Designer, I also lead the design of applications, concepts, and user interfaces from the ground up. This includes conducting research, performing user studies, mapping user journeys, and defining information architecture—critical steps in shaping meaningful and intuitive product experiences.

  https://alphaxuae.com/

• Head Of UX-UI Department | Design System Manager at Oxinus Holdings

  Abu Dhabi, AE

  September 2022 - June 2025

  As the leader of the UX/UI design department, I drove the creation of cohesive user experiences across all initiatives, ensuring alignment with organizational objectives. I implemented comprehensive technical, non-technical, and communication frameworks, which streamlined departmental operations and enhanced collaboration. Additionally, I upheld compliance with company policies, HR regulations, and team guidelines, creating a structured and efficient environment.

  My contributions included the development of the OXDS-1 and OXDS-2 design systems, which significantly improved consistency and efficiency across various projects. In my role as a principal designer, I successfully delivered design solutions for over eight OX-One and OX-Gov projects, applying user-centered design principles to create intuitive and impactful outcomes. I also conducted usability testing to validate these designs, ensuring optimal user satisfaction.

  Managing the team structure was another critical aspect of my role, where I fostered collaboration, professional growth, and knowledge sharing. I worked closely with cross-functional teams, aligning design strategies with business goals to enhance product quality and usability. Through innovative and high-quality solutions, I helped elevate the organization’s design standards.

  A key aspect of my leadership was mentoring junior designers. By refining their processes and enhancing their skills, I built a team capable of delivering exceptional results while preparing them for future challenges. This holistic approach to design and management ensured the department's sustained success and innovation.As the leader of the UX/UI design department, I drove the creation of cohesive user experiences across all initiatives, ensuring alignment with organizational objectives. I implemented comprehensive technical, non-technical, and communication frameworks, which streamlined departmental operations and enhanced collaboration. Additionally, I upheld compliance with company policies, HR regulations, and team guidelines, creating a structured and efficient environment. My contributions included the development of the OXDS-1 and OXDS-2 design systems, which significantly improved consistency and efficiency across various projects. In my role as a principal designer, I successfully delivered design solutions for over eight OX-One and OX-Gov projects, applying user-centered design principles to create intuitive and impactful outcomes. I also conducted usability testing to validate these designs, ensuring optimal user satisfaction. Managing the team structure was another critical aspect of my role, where I fostered collaboration, professional growth, and knowledge sharing. I worked closely with cross-functional teams, aligning design strategies with business goals to enhance product quality and usability. Through innovative and high-quality solutions, I helped elevate the organization’s design standards. A key aspect of my leadership was mentoring junior designers. By refining their processes and enhancing their skills, I built a team capable of delivering exceptional results while preparing them for future challenges. This holistic approach to design and management ensured the department's sustained success and innovation.

• Assistant Manager, Application Development at Concentrix

  Hyderabad

  June 2021 - September 2022

  As an Assistant Manager in the UX/UI department at Concentrix, I played a pivotal role in developing a comprehensive design system for CX-One, enhancing design consistency and operational efficiency. I spearheaded the transition from Sketch to Figma, introducing modern tools and workflows that streamlined the design process. My responsibilities included crafting intuitive user experiences across applications, ensuring functionality and aesthetics were seamlessly aligned.

  I actively contributed to research efforts, creating wireframes, prototypes, and visually engaging designs to deliver user-centered solutions. By designing and maintaining robust systems, I ensured consistent standards were upheld across products, reinforcing a unified user experience. Collaboration was a key component of my role, as I worked closely with developers and managers to implement effective design solutions.

  Through usability testing and iterative improvements, I enhanced user satisfaction, refining designs based on feedback to meet user needs effectively. Additionally, I ensured all design elements adhered to brand guidelines, maintaining a cohesive and recognizable identity across all platforms and products.As an Assistant Manager in the UX/UI department at Concentrix, I played a pivotal role in developing a comprehensive design system for CX-One, enhancing design consistency and operational efficiency. I spearheaded the transition from Sketch to Figma, introducing modern tools and workflows that streamlined the design process. My responsibilities included crafting intuitive user experiences across applications, ensuring functionality and aesthetics were seamlessly aligned. I actively contributed to research efforts, creating wireframes, prototypes, and visually engaging designs to deliver user-centered solutions. By designing and maintaining robust systems, I ensured consistent standards were upheld across products, reinforcing a unified user experience. Collaboration was a key component of my role, as I worked closely with developers and managers to implement effective design solutions. Through usability testing and iterative improvements, I enhanced user satisfaction, refining designs based on feedback to meet user needs effectively. Additionally, I ensured all design elements adhered to brand guidelines, maintaining a cohesive and recognizable identity across all platforms and products.

• UX-UI Designer at Quintessential Designs

  Hyderabad

  December 2019 - June 2021

  As a UX/UI Designer at Quin Designs, I had the opportunity to work on impactful projects, including collaboration with the ABUS team to design helmets for the Movistar cycling team, blending functionality with performance aesthetics. My core responsibilities involved designing user-friendly interfaces for mobile and web applications, incorporating sensor data to create intuitive and seamless user experiences. This role allowed me to enhance my technical proficiency and problem-solving skills, as I worked closely with senior designers, learning from their expertise and understanding the nuances of delivering high-quality design solutions. These interactions provided me with invaluable insights into the methodologies and best practices that drive professional design excellence.

  Additionally, I gained a comprehensive understanding of industrial design and its role in creating impactful products, exploring tools like Keyshot and AutoCAD to bring concepts to life effectively. Collaborating with cross-functional teams was a critical part of my role, ensuring that design solutions aligned with user needs and business goals, while maintaining functionality and aesthetic appeal. My experience also extended into print technology, further broadening my design versatility and equipping me with diverse approaches to solve complex challenges. This multifaceted exposure not only enriched my creative toolkit but also strengthened my ability to contribute meaningfully to design projects across various domains, emphasizing user-centric solutions and innovative thinking.

• UX-UI Designer at Brane Enterprises

  Hyderabad

  June 2018 - December 2019

  At Brane Enterprises, I served as the sole UX/UI Designer, taking full responsibility for shaping the startup’s design strategy and creating a strong, consistent visual identity across all products. From the ground up, I developed and implemented detailed design style guides that established clear standards for typography, color schemes, iconography, and interface elements. This helped ensure consistency and coherence in the company’s digital presence, reinforcing the brand’s professional and modern image.

  Working closely with the CEO and CTO, I played an active role in the early conceptualization phase of product development. I translated ideas and requirements into interactive mockups and prototypes, which allowed the team to visualize user flows and interface layouts before development. This collaborative process helped align design goals with business objectives, streamlining communication and speeding up decision-making.

  A key focus of my work was to create user experiences that were both visually engaging and highly functional. By balancing aesthetics with usability principles, I ensured that the products were intuitive and easy to navigate, reducing friction and enhancing overall user satisfaction. I constantly sought to understand user needs and behaviors, incorporating feedback and data to refine designs and improve the product’s performance.

  Through thoughtful and strategic design solutions, I contributed to improving product functionality, making the applications more accessible and enjoyable to use. My role helped lay the foundation for the company’s design culture and supported its mission to deliver high-quality digital experiences, positioning Brane Enterprises for future growth and success in a competitive market.

• UX-UI Designer at Empower Labs Pvt. Ltd.

  Hyderabad

  June 2015 - June 2018

  I started my journey as a Junior UX and UI Designer at Project Delta-T within Empower Labs, a game studio that has since closed. In this role, I focused on designing mobile gaming interfaces, contributing to the overall gaming design process. Throughout my time there, I gained hands-on experience using tools such as Photoshop, Illustrator, Flash, After Effects, and basic Unity to create visually appealing and functional designs.

  Collaboration was a key part of my work; I regularly worked alongside senior designers, art directors, developers, the QA team, and other stakeholders to develop highly engaging and user-friendly gaming interfaces. This cross-functional teamwork ensured that the designs were not only visually compelling but also aligned with technical and gameplay requirements.

  I was actively involved in conducting user research to better understand player needs and behaviors. Based on this research, I created wireframes, designed interfaces, developed animations, and participated in iterative testing to continuously improve the user experience. Additionally, I supported the maintenance of the Sprite Atlas and helped ensure consistency across different platforms, which was vital for a seamless gaming experience.

  During my tenure, I had the privilege of being mentored by Nelvin Joseph, the company’s CEO and a former TED speaker, who guided me in refining my design skills and understanding industry best practices. My commitment was always to deliver high-quality design solutions that supported the company’s growth and fostered innovation within the gaming space.

  Empower labs is India’s 1st Augmented Reality gaming company and is changing the DNA of the mobile gaming industry with ‘DELTA T’ - our latest MMORPG (Massively Multiplayer Online Role Playing Game) where players need to travel, meet and strategise in the real world to conquer the virtual realm.

  www.deltatgame.com